About Us

H.O.G. Chapter History

The Harley Owners Group (H.O.G.®) is an organization founded and sponsored by Harley-Davidson®Motor Company. The group was established to offer motorcycling benefits and services to the Harley-Davidson owner, the Harley-Davidson dealer and Harley-Davidson Motor Company. The opportunity to start an independent chapter affiliated with the Harley Owners Group is offered to bring members together for the common interest of promoting motorcycling activities. The goal of each chapter is to generate an increased level of enthusiasm for riding Harley-Davidson motorcycles. Our chapter is a family oriented and non-political organization.

The Southern New Mexico H.O.G. chapter 1610 was created in July 7, 2003 through the sponsorship of Barnett’s Las Cruces Harley-Davidson [later changed to 504501 in January 2021, now sponsored by Barnett Harley-Davidson El Paso]. Our Group started with nine members and has grown to over 125 members. Barnett’s generously supports our chapter and helps by sponsoring many of our activities with donations, advice, etc. HOG sponsors many many local and national charitable organizations, our chapter has decided to actively support La Casa with an annual fund drive. Our chapter is fortunate, in that we have beautiful riding weather almost year round, which allows us to enjoy riding and other activities, far more than in other areas of the country. Our summers can get hot (as high as 100º – 107º), but we just schedule more morning and evening rides, or go to cooler climate locations.

All motorcycle enthusiasts, including non-members, are always welcome to participate in our group rides, regardless of the bike you ride. For non-members, please let the Road Captain know you are a visitor, as non-members are required to sign a liability release form prior to joining us on a ride. Our ride schedule is posted in the ‘Calendar’ section of this website, and a list is hanging in the H.O.G area at Barnett’s El Paso Harley-Davidson store. Come join us; our only goal is to ride SAFE, and have FUN.