NATIONAL H.O.G. NEWS LETTER

HOG Officer ConnectionFEEL FREE TO FORWARD THIS ISSUE OF H.O.G.® OFFICER CONNECTION TO YOUR CHAPTER MEMBERSHOG Message From Your Regional ManagerThis year is off to a fast start! It’s hard to believe it’s almost March. Despite a spell of deep freeze in early January, the past couple of weeks have almost felt almost like early spring, and I’ve already seen a few bikes out and about around town. It’s great to get an early start on the riding season here in the upper Midwest, even if it’s just for a few short days.

In just under two weeks we’ll be kickstands up for the first H.O.G. touring rally of the year, the Run to Daytona, which heads from Alabama to Daytona Beach, Florida, where we officially kick off the 2024 riding season. Daytona is where the fun begins for thousands of our riders who make the annual pilgrimage to sunny Florida, but the H.O.G. team has been running full speed ahead since early January planning for a full year of H.O.G. rallies and events and attending Regional Officer Connection training sessions across the country.

We’re also nearly halfway through our 21 scheduled ROC sessions, and the turnout and engagement so far has been phenomenal. It’s truly inspiring to see how passionate and committed our officers are to the success of H.O.G. We’ve had great conversations on a wide range of topics at every session, and a few themes have emerged. There is a lot of interest in learning more about H-D Membership, the new program we launched last year that puts H.O.G at the top of the heap as the most valuable and aspirational membership tier. Another popular topic has been about how chapters better engage with their sponsoring dealer to attract and recruit new members (see below for some tips on that).

What both topics have in common is they show there is a great appetite at both the national and chapter level to try new things, to keep H.O.G. growing, evolving and moving ahead to serve the needs of a new generation of riders. We’ll do this by engaging with them on their terms while also remaining true to what H.O.G. stands for: riding together and having fun!

I’m looking forward to having some fun at Bike Week. If you are planning to be there, please make sure to check in with H.O.G. at the Speedway and say hello.

As always, thanks for everything you do to make the Harley Owners Group the biggest and best riding club in the world.Chris HarrisonCHRIS HARRISON
H.O.G. Regional Manager – Western
253-230-4047 | EmailAnnual Mileage Recognition AwardsHow to Work with Your Dealer to Attract New MembersOne of the most frequent topics of discussion at H.O.G. Regional Officer Connections training sessions this year has been “How can I work with my dealer to recruit new members?” It’s a great question and one that is critical to ensuring the continued growth and success of the Harley Owners Group.

Here are some tips for working with your sponsoring dealer to recruit new members:Open a dialogue: A productive dealer-chapter relationship starts with communication. Establish regular check-ins with your contacts at the dealership to discuss your chapter’s goals and opportunities to grow your membership.Enlist the sales team: New bike buyers are H.O.G.’s top source of new members. Does your dealership’s sales team pitch the benefits of H.O.G. membership to every new buyer? If not, work with your H.O.G. Manager to make a connection with sales and offer to educate the sales staff about the benefits of joining H.O.G.Cooperation is key: A great dealer-chapter relationship involves some give-and-take. Occasionally your chapter may be asked to assist the dealership in organizing and staffing non-H.O.G. events. Embrace these as an opportunity to promote H.O.G. to a wider audience.If you have more suggestions or examples of things that have worked for your chapter, I’d love to hear about it. Drop me a line with your ideas.Ride 365H.O.G. Daytona Bike Week Challenge and Member RidesDaytona Bike Week (March 2-9) starts soon and once again H.O.G. has a full slate of activities for members. Events include displays of the new 2024 Harley-Davidson motorcycles, Parts & Accessories and Apparel, free motorcycle demo rides, Harley-Davidson University educational seminars and a H.O.G. Check-In at Daytona International Speedway.

H.O.G. members can also participate in an exclusive H.O.G. Bike Week Challenge. Visit at least six of the seven participating dealers, check in with the H-D App, then return to the Daytona Speedway to pick up a special H.O.G. gift by 3pm Saturday March 9. Members who complete the challenge will also receive 500 H-D reward points.

In addition to these activities, H.O.G. is hosting three member rides during the week. All rides leave at 8am from the start location:
 • Wednesday, March 6: Orlando H.O.G. Ride to Kennedy Space Center. Departs from Daytona International Speedway.
• Thursday, March 7: H.O.G. Ride to St. Augustine. Departs from Daytona International Speedway.• Friday, March 8: 10th Annual H.O.G. International Ride. Departs from The Chapel in Ormond Beach.
Need a place to store a trailer on the ride down? Select H-D dealers are offering riders free trailer storage. Park it securely and ride into Daytona worry-free. For a complete list of participating H-D dealers, visit H-D.com.

For all the details about Bike Week, including the H.O.G. rides, visit H-D.com/Daytona.Membership GuideWhat is a Chapter Ride?Answer: Whatever you want it to be!

If you follow the basic rules laid out in the H.O.G. Chapter Handbook (no alcohol, waivers signed, etc.), a chapter ride can be as simple as a ride across town for lunch, as epic as a multi-day cross-country tour, or anything in between. The limits are set only by your imagination and desire to have fun riding with other H.O.G. members. Don’t overthink it or stress yourself out when planning rides. What’s most important is creating opportunities for your members to get out and ride together, so remember H.O.G.’s Golden Rule: Keep it simple and have fun! It really is that easy.

Here are some other tips for chapter rides:Planning is key: Create your ride on an app like H-D Ride Planner and share it before the event. Consider gas and rest stop options that accommodate a variety of rider skill levels and bike types. And always account for the weather, especially early in the season.Appoint a leader: A designated ride leader doesn’t need to be a Ride Captain or other formal position but should be someone comfortable with planning a ride and communicating with participants before and during the ride. A ride leader should explain the rules of the road prior to the ride and help keep everyone organized and safe.Take it easy: Maintain a comfortable pace and make sure everyone understands it’s OK to ride within their comfort and skill level. If the group gets split up, you can regroup at the next stop.HOG RalliesSee the USA from Your Saddle with H.O.G.The first H.O.G. rallies of the year kick off soon, setting the stage for a full year of epic adventures from coast to coast. Share the schedule with your chapter members and start planning for a great season of epic riding memories.

Full details and registration links for all H.O.G. rallies are available on the H.O.G. Rally Map.

H.O.G. Touring RalliesRun to Daytona H.O.G. Touring Rally, February 25-March 1, Pelham, AL to Ocala, FLSpring Heat in Arizona H.O.G. Touring Rally, March 29-April 2, Irvine, CA to Mesa, AZTour of Valor H.O.G. Touring Rally, May 15-24, Pensacola, FL to Dumfries, VARally Up Laconia H.O.G. Touring Rally, June 3-7, Columbus, OH to Rochester, NHEast Meets West H.O.G. Posse Ride, August 18-September 2, North Hampton, NH to San Diego, CATexas Independence H.O.G. Touring Rally, October 14-19, Tyler, TX to Victoria, TXH.O.G. Regional RalliesCajun Country H.O.G. Rally, April 11-13, Scott, LASouthwest Regional H.O.G. Rally, April 25-27, Yuma, AZGreat Lakes H.O.G. Rally, June 6-8, Chippewa Falls, WIThe Last Frontier H.O.G. Rally, June 20-23, Palmer, AKIron Adventure H.O.G. Rally, July 11-13, Jay Peak, VTWild & Wonderful H.O.G. Rally, August 21-24, Charleston, WVRocky Mountain H.O.G. Rally, September 5-7, Grand Junction, COH.O.G. Check-InsDaytona Bike Week, March 2-9, Daytona Beach, FLRolling to Remember, May 25-26, Washington, DCLaconia Motorcycle Week, June 8-15, Laconia, NHHarley-Davidson Homecoming, July 25-28, Milwaukee, WISturgis Motorcycle Rally, August 2-9, Sturgis, SDBike, Blues & BBQ, September 18-22, Rogers, ARRegional Officer Connection
Registration is still open for some 2024 Regional Officer Connection (ROC) training sessions. Attending a ROC session is a great opportunity to work with the national H.O.G. team and fellow officers from around the country to learn best practices, exchange ideas about H.O.G. chapter activities, rides and events, and discuss other ways to make your chapter the best it can be. Registration closes two weeks prior to the session date or when full. To register for a ROC session, please visit the registration site here.HOG Officer Connection Chapter TipUse Chapter ID CardsIssuing chapter identification cards to your active members is an easy way to quickly identify those who have already signed the annual waiver and paid chapter dues (if you have any). It can be a big timesaver too during check-in at busy rides and events, especially for chapters with large enrollments. You can order custom chapter identification cards from the Norscot H.O.G. store.
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